Wednesday, December 03, 2008

MX Sports and the AMA Motocross Championship Establish Partnership with Alli, the Alliance of Action Sports

MORGANTOWN, WV - MX Sports has announced a promotional partnership with Alli, the Alliance of Action Sports, to help produce the AMA Toyota Motocross Championship Presented by FMF, beginning with the 2009 season. Alli, which is owned and operated by NBC and MTV, is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup and the King of Wake series.

Alli will partner with MX Sports in growing the AMA Toyota Motocross Championship, which was founded in 1972, on a worldwide level through unique opportunities in television programming, global media content distribution, online coverage, sponsorship sales, marketing and promotion. The companies will work in harmony to develop an even stronger connection with the youth demographic by increasing the exposure of American motocross, while at the same time maintaining the sport's tradition and heritage.

"The key to this partnership is that it gives us the ability to grow our sport significantly," explained MX Sports Vice President Davey Coombs. "Together MX Sports and Alli can transform what's already a prestigious championship series and expand it for everyone - the athletes, the race teams, the motorcycle industry, and of course our loyal fans.

"We have the unique opportunity to make the necessary changes motocross needs to grow as an action sport, while also protecting its rich heritage," added Coombs. "This newfound relationship with Alli is a significant step forward for motocross, and we are proud to join the Alliance of Action Sports."

"The AMA Motocross Championships is the premiere outdoor series in motocross," said Wade Martin, President of Alli. "We are thrilled to be working with the team at MX Sports to bring the AMA Motocross Championships to an even wider audience and help grow this terrific sport and property."

MX Sports and Alli will team up to push the AMA Toyota Motocross Championship in front of a much wider audience. A revamped 12-race tour, featuring Saturday afternoon and evening races and live television, headlines the 2009 season and serves as the template for the new partnership.

The 2009 AMA Toyota Motocross Championship Presented by FMF kicks off on Memorial Day weekend, May 23, from Glen Helen Raceway in San Bernardino, California; the tour will conclude Labor Day Weekend at Steel City Raceway near Pittsburgh, Pennsylvania.

For more information, please contact AMA Toyota Motocross Championship media coordinator Brandon Short via email at or by telephone at (949) 365-5752.

About MX Sports

MX Sports, LLC, owns, manages and produces the two most prestigious and world leading Motocross championships - the AMA Toyota Motocross Championship and the Air Nautiques AMA Amateur National Motocross Championship.

MX Sports is a second generation family-owned business that has been in operation for well over 25 years and is an industry leader in the segment of off-road/action sports race promotion in the United States.

Through its various racing properties, partnerships and affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. For more information on MX Sports, please visit

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks and represents a network of athletes, fans, brands and properties. Its mission is to facilitate the momentous growth of action sports, through competition and lifestyle, for a new generation of fans and athletes. The Alli properties are home to more than 550,000 spectators each year and broadcasts more than 150 hours of original content in 100 countries and 280 million homes worldwide. More information can be found at

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